Online Diamond Viewing Is Still Incomplete.
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360° rotation prioritizes motion—not meaningful observation
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Most visuals emphasize inclusions—not natural light performance
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Over-brightened visuals mask true surface luster
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No true apple-to-apple visual comparison exists
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Buyers still rely more on certificates than visuals
Features
01.
Why it matters
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Authentic eye-clean assessment
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Industry-first perceived size comparison
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Closest to real-world scale on your phone.
True Eye-Clean View
Why it matters
02.
Why it matters
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True-to-life perceived color.
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Harmonious brilliance, fire, and scintillation
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Inclusions: see naturally, verify them precisely
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Faster cut and symmetry evaluation
Face-Up View with PAI
Why it matters
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Faster buying decisions
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Elevated seller credibility
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Next-level disclosure clarity
03.
Dynamic Inclusion Plot (DIP)
04.
Why it matters
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Strengthened buyer trust
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Reduced disputes and returns
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Support for high-value transactions
Microscope-Level Magnification
05
Face-Down View
Why it matters
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Traditional undertone assessment
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Defensible disclosures
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Reduced authenticity risk
06
Origin Disclosure
Why it matters
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Informed pricing decisions
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Strengthened retail trust
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Ethical sourcing communication
07
Stereoscopic 3D View
Why it matters
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Elevated luxury buying experience
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Technology-driven differentiation
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Memorable digital presentation
True-to-Life Color
Full-spectrum lighting and high-sensitivity capture—ensuring accurate, natural color perception.
Engineered for True Diamond Representation
A precise combination of optics, light, and photosensor—designed to reveal how a diamond truly performs.
Macro Precision Imaging
Ultra-high-resolution Imaging Set-up reveal fine details with micron-level clarity.
Accurate Light Contrast
Precision angular illumination (PAI) captures authentic light interaction and contrast.
Extended Depth Clarity
Custom Process & optical design maintains sharp focus across the entire diamond.
FacetView is for sellers who want their diamonds—and their business practices—to be seen at a higher transparency benchmark.
MANUFACTURERS
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Show true diamond performance
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Reveal real cut precision
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Differentiate similar inventory
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Reduce back-and-forth with buyers
GEM-LABORATORIES
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Extend grading into visual proof
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Support visual report validation
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Strengthen transparency standards
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Enable clearer client communication
MARKETPLACES
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Create trust at scale
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Standardize diamond presentation
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Improve buyer decision speed
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Increase platform conversion
RETAILERS
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Consistent catalog presentation
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Build buyer confidence
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Sell with clarity
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Reduce returns
AUCTION HOUSES
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Enable confident remote bidding
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Reveal true diamond performance
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Strengthen final hammer prices
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Reduce pre-bid inspection needs
Shaped by Industry Experience
FacetView was developed through years of experience in diamond sales, observation, and visual evaluation—bridging the gap between how diamonds are graded and how they are digitally presented.
Keyur Patel
Founder & Director @ FacetView
How FacetView Scanning Services Works
A simple 3-step *process to transform your diamonds into inspection-ready visuals.
SteP-1
SteP-2
SteP-3
Submit Your Diamonds
Receive Interactive Visuals
Complete & Collect
(send your selected diamonds for imaging.)
(We create and share ready-to-use FacetView URLs.)
(Approve, make payment, and collect your diamonds.)
*Adaptable workflows available for high-volume operations.
Transparency Is Not A Feature.
It Is A Responsibility.
FacetView is designed to raise the visual standard of the diamond trade—so transparency is not optional.
About Us
FacetView is an advanced diamond and gemstone visualization technology company specializing in high-precision visuals for the global gem and jewelry industry. We provide interactive diamond and gemstone imaging solutions that help retailers, manufacturers, gem laboratories, and online marketplaces showcase diamonds and gemstones with greater accuracy, consistency, and transparency.
Our proprietary system captures a diamond’s "true light performance—natural brilliance, fire, and scintillation—" through a face-up viewing experience that reflects how diamonds are actually seen in real-world jewelry. Unlike conventional 360° diamond photos, videos, and rotating views, which often distort light behavior and prioritize inclusions, FacetView delivers true-to-life diamond visuals optimized for online buying and selling.
Key features include True Eye-Clean View for naked-eye clarity assessment, Dynamic Inclusion Plot (DIP) for instant inclusion detection, microscope-level magnification for detailed inspection, and face-down view for accurate body color/undertone and laser inscription verification. Our platform also supports diamond origin disclosure aligned with global standards, helping businesses improve compliance, transparency, and customer trust.
FacetView enables online diamond retailers, eCommerce platforms, and B2B diamond traders to reduce return rates, improve conversion, justify premium pricing, and enhance the digital buying experience with inspection-grade diamond visuals.
Designed for modern diamond commerce, FacetView transforms how diamonds are presented online—making visual evaluation more reliable than ever before.