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Building a More Transparent Future for Gem Trade
About FacetView
FacetView is an imaging technology start-up specializing in inspection-grade 3D diamond and precious gemstone visualization for the global gem and jewelry industry. We develop advanced visualization technology that enables businesses to present, assess, and communicate diamonds and gemstones with greater accuracy, consistency, and transparency.
Founded on the belief that digital diamond commerce requires more than conventional photos, videos, and rotating views, FacetView was created to bridge the gap between technical diamond grading and meaningful visual understanding. Our proprietary imaging technology captures a diamond's natural brilliance, fire, scintillation, true-to-life color, face-up appearance, and other critical visual characteristics—helping buyers evaluate diamonds with greater confidence.
Beyond realistic visualization, FacetView provides inspection-grade diamond assessment tools, including True Eye-Clean View™ for naked-eye clarity assessment, Dynamic Inclusion Plot (DIP)™ for intuitive inclusion analysis, loupe and microscope-level magnification, face-down body color evaluation, laser inscription verification, and support for diamond origin disclosure aligned with evolving global transparency standards.
Designed for diamond manufacturers, retailers, gem laboratories, online marketplaces, auction houses, and jewelry brands, FacetView helps strengthen visual communication throughout the diamond supply chain. By improving transparency and enabling more meaningful online evaluation, our technology supports better-informed purchasing decisions, enhanced buyer confidence, reduced product returns, and stronger trust in digital diamond commerce.
Our mission is to establish inspection-grade visualization as the global standard for digital diamond and gemstone presentation, empowering the industry to build greater transparency through meaningful visual communication.
At FacetView, we believe technology should help people understand a diamond—not simply look at one.
Keyur Patel
Founder & Director @ FacetView
Shaped by Industry Experience
FacetView was developed through years of experience in diamond & gemstone sales, imaging, and visual assessment—bridging the gap between technical grading and meaningful digital representation.
Visual transparency builds confidence.
Confidence builds trust.
Our Philosophy
We believe better visual communication leads to better decisions. By helping businesses present diamonds and gemstones with greater accuracy, consistency, and transparency, we aim to strengthen trust across the global gem trade.
Our Vision
Our vision is to establish inspection-grade visualization as a global standard for diamonds and gemstones, enabling buyers and sellers to make more confident decisions through transparent visual communication.
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